The idea of forming an Association for the Indian Travel Agents in Malaysia was coined in 1996. The initial brainstorming took place in Kovalam Beach at Trivandrum by a group of enthusiastic travel agents who came together at a Familiarisation Tour organised by Air Maldives to Trivandrum and Male. The Association was then realised in 1997 and was registered officially as Malaysian Indian Tour and Travel Association (MITTA).